Website copywriting

Writing copy with purpose

You’ve thought about how your website will look and function. All that’s left to do is find the words.

Well-structured, persuasive web copy helps connect your business with your audience. When a website is clear and consistent, it builds trust in your brand. 

If you're struggling to find the words, we can craft copy that is engaging and relevant to your audience (and Google).

How we help

You want your website to tell a memorable story that stands out from the crowd. As professional copywriters, this is what we do and love. And we're good at it.

We go deeper than just the words. We use a collaborative approach to get to know your business, target market and competitors, so that we can really sell your business. 

We believe in the power of storytelling. We’ve worked with a range of businesses to deliver relevant, easy-to-read content that captures people's attention and inspires them to convert.

Talk to us about:

  • Entire websites
  • Landing pages
  • Sales pages
  • Long-form pages
  • Video scripts.

What you’ll get

When you work with Storyflight, you’ll work with Bec and Jen, who have over 20 years’ collective experience in copywriting. We'll create a style that reflects your business, or if you have an existing brand style for your company, we'll write to suit. 

Our signature website copywriting package includes:

1. Kick-off consultation

We'll start by uncovering your business story, personality and customer needs. 

2. Communication framework

Next, we'll map out your content, including the site map and copy outline. If you have an existing site, we'll look at what's working and review your competitor sites for key insights.

3. Website copy

We'll write the copy for your site. You'll get two opportunities for comments and corrections, then the final copy will be ready to go. 

4. Value add

You can add to your website package with blog posts, email sequences and product page style guides.