Our team

Meet the co-directors and creative team behind Storyflight.


Jen York | The strategist

Jen is our resident idea generator and big-picture enthusiast. She loves to design strategies that help businesses grow trust and build relationships.

Jen’s technical mind often sees her take the lead on engineering, technology, science and SaaS projects.

A steady diet of coffee and problem solving keeps Jen inspired at her desk. In her spare time, you’ll find her conquering forest trails and campgrounds in her beloved camper trailer, complete with three kids and husband.

Jen holds a Master of Communication, focusing on digital media and public relations, as well as a Bachelor of Environmental Management and Diploma of Business.

Jen is a passionate advocate for stakeholder engagement and collaboration.


Bec Fitzpatrick | The writer

Bec is our creative and curious writer. She has a passion for storytelling that began as a child, writing novels about wildlife and habitat conservation. She now spends her time digging into customer psyche and uncovering the brand stories that will entice and inspire.

If she’s not wordsmithing email subject lines, you can find her playing with her dogs, Finnigan and Cleo. Bec is also a mother of two girls and loves dragging them on a bush adventure in the hopes they’ll follow in her footsteps.

Bec has written copy, brand guides and engagement strategies for government, not-for-profits, disability, and allied health and wellness services.

She holds a Diploma in Applied Science and is a graduate of the Recipe for SEO Success.

Let’s work together.