Meet Storyflight

Are you looking to strengthen your business brand and create meaningful connections with your customers? Should your story be up in lights, but need some help getting it there?

At Storyflight, we are experts in communication, helping businesses create conversations and connections with the people who matter.

We believe that big-picture thinking is powerful when combined with detailed execution. We believe that strategy can work in harmony with instinct and intuition.

And we believe that your story, told well, is what sets you apart.

If you need your brand to be clear and compelling, whether it’s online or on paper, we’d love to talk about how we can help.

Who is Storyflight?

Storyflight is the creative partnership between Bec Fitzpatrick and Jen York. We live in Brisbane and work with businesses all over Australia to help them tell their story well.

Our story began when we worked together as environmental communicators, talking to children holding pythons and possums in our arms. Our professional journeys were mirrored as we each spent more than ten years working as communications specialists. In 2016, we founded Storyflight to provide on-call communication support to small businesses, not-for-profits and organisations. 

Jen York |The strategist


I help businesses use digital communication to solve problems and maximise opportunities. I love designing strategies that help build a rich and consistent brand story. With a big picture view, there’s so much potential to grow reputation and trust, as well as SEO and conversion. 

I’ve managed many communications projects and budgets, writing and editing countless newsletters, brochures, signs and press releases. In 2017, I completed a Master of Communication, focusing on digital media and public relations. I also hold a Bachelor of Environmental Management and Diploma of Business.

I’m drawn to the pace, innovation and determination of small organisations. Learning about what they do, and why, inspires me. I love helping people build a reputation that reflects their hard work.  

Things you might learn about me over coffee:

  • One of my favourite phrases is ‘What if …’, closely followed by ‘What’s the coffee like?’.

  • The challenge and seclusion of remote camping, preferably by the water, helps me truly switch off and relax.

  • I love books and building an Instagram-worthy ‘to read’ pile is my ultimate indulgence.

Bec Fitzpatrick |The writer

I’m passionate about discovering the people and stories behind a business. I love meeting other business owners, learning what drives their business and helping them make an impact with the right words.

Over the years, I’ve crafted copy and brand strategies for government, not-for-profit, allied health and wellness services, fashion, retail and lifestyle brands, construction and trades and other professional service providers. I'm obsessed with the power of words and the psychology of what makes people convert and websites work.

Things you might learn about me over coffee:

  • I’m a stickler for the details, design and the dictionary!

  • I also own and illustrate for a paper goods company called Fable Illustrations.

  • I'm most happy at home with my family, my dogs and the forest.