Our process

Working with us is smooth and easy


We'll begin with a face-to-face, phone or video meeting to identify your business goals, vision, values and challenges. 

We then plan the project, setting out all the tasks we'll be working on together, the timeframes and milestones. We keep in regular contact with you via email (or phone call if preferred) right through to project completion.


We consider your project strategically, clearly defining:

  • Purpose and goals

  • Target audience, including their needs, pain points and customer journey

  • Key communication messages.

We then design a content framework, mapping out how the copy will support customer experience and conversion.


We use a unique collaborative writing approach. A lead writer will craft your copy, turning strategy, ideas and inspiration into words that work.

A second writer then reviews the copy, adding fresh perspective and quality control. It ensures every project receives an extra bit of love!


We bring it all together to deliver quality content in Google Docs format (MS Word available on request) that will engage and support your audience. Your copy will include notes to designers or developers, to guide copy layout and suggest supporting design elements.

You'll have two rounds of revisions to tweak anything that needs changing before we provide a final draft for production.