Brand copy that converts

People are looking for a human connection. A brand they can relate to, trust and support. So what you say, and how you say it, matters.

With the right words, you can elevate your brand and motivate your readers to act.

Storyflight writes copy that speaks to your ideal client, using customer insights, storytelling and conversion tactics to pack a punch.

 
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Complex ideas, expressed simply ⇀

You’ve heard that stories are powerful. They can build new understanding, encourage empathy and bridge differences. But it can be difficult to engage your reader, especially if what you’re trying to say is technical or complicated.

Good copy is about building an emotional connection. More than just explaining, we tackle writing with a fresh perspective and clear purpose.

We transform technical, scientific, sensitive or uncomfortable information into content that sparks curiosity and builds better connections between brands and people.  

 
 
 

+ It’s all about audience

It’s not enough to just explain something. If you want people to buy now, support or advocate for your brand, you need to go deeper than words.

Understanding your customer is key.

We uncover their motivations, awareness, where they are now, and what brought them here. We then use layout, wireframing, language and SEO techniques to support user experience and increase conversion.

 

We want to help you do more ⇀


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Website copy

Position your brand in the market and improve SEO with strategically optimised website copy.

 
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Sales copy

Turn prospects into customers with landing and campaign pages.

 
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VIDeo scripts

Share your story in a powerful, visual format using explainer, how-to, testimonial and brand story videos.

 
 
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Case studies

Demonstrate your brand’s expertise by showcasing projects, personal stories and results.

 
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BRAND STORIES

Make a meaningful connection with narratives for campaigns, About pages and content marketing.

 
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NURTURE MARKETING

Nurture leads, build your community and retain customers with email sequences, newsletters and eDMs and direct mail.

 
 

Looking for design too?

We collaborate with a talented group of graphic designers, web developers and video production companies. We can bring together the right team of experts to deliver your project.

 
 

Can’t see what you’re after?

No problem. Get in touch and we’ll talk about how we can help.

 
 
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Storyflight’s writing fit perfectly with our brand, which is caring and reassuring. They completely understood our industry and helped us create clear messages to share with our clients.
— Natalie, Principal Adviser, Beacon Aged Care Advisers
 
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Process makes perfect

 
 

1. Explore

We start with a strategy session, breaking down your brand’s purpose, value proposition, messaging and target audience. We send you a brief to fill out first so we know what we need to workshop.


2. Analyse

We dig into industry, competitor and customer research, and analyse this in combination with any organisational data.

3. Define ⇀

Based on gathered research and insights, we develop brand messaging and a voice and tone that will resonate with your target audience.

4. Strategise ⇀

We plan the way forward, outlining a content framework and any UX and SEO principles that will amplify the impact.

5. Write and refine ⇀

We write your copy, crafting words that are bang on brand. We include two rounds of amendments so that you can make any adjustments needed.


 

Make your story matter.